VP, Digital Acquisition and Relationship Deepening
200 Executive Blvd South-HF433
If you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935 by Harold Webster Smith, our focus has always been to put people first--doing whatever we can to help individuals, families and businesses achieve their financial goals. And while we've grown into a leading commercial bank, we remain passionate about serving our customers, supporting our communities, and making a difference in people's lives. We can make a difference in your life, too. By empowering you to build the meaningful career you've been looking for.
Responsibility, respect, trust, teamwork and citizenship are the values on which Webster was founded. Together we call them The Webster Way, and they are what set us apart as a bank and an employer. Guided by these values, we put people first - working hard to live up to our customers, and each other, every day.
The Digital Acquisition and Relationship Deepening will lead the performance of the digital store (websterbank.com) to drive new customer acquisition and current customer deepening. Key areas of focus include - optimization of landing page and online applications to drive conversion and increase the performance of the marketing funnel from awareness, interest, to action (purchase a financial product / service), performance measurement, iterative test and learn, and project management (with heavy level of IT engagement).
At least 5 years in agency + client services required
Strong collaborative leadership experience or progressive job responsibilities required
Consultancy and e-commerce role preferred
Technical development + creative vision applied to developing exceptional customer experiences that convert.
Matrix and agency management.
Business case development.
Must have knowledge in socializing, negotiating, and influencing to create an align roadmap across key constituents including IT, business, legal, procurement, compliance and third party partners, Digital analytics acumen -- measuring, reporting, garnering insight, Journey mapping / process mapping methodologies, Technical project management -- waterfall and agile methodologies.
Bachelor's degree required
Master's degree preferred
Job Reference #: 5000522562406