Job Description

Date Active

Dec 13, 2021 2:03:39 PM

Requisition #

21-1669

Hours Per Week

40

Location

1515 N Rivercenter Dr-WI501

City

Milwaukee

State

Wisconsin

Job Description/ Requirements

At HSA Bank, we’re working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors.

 

Are you ready to join us?

 

Position Summary:

 

The Digital Marketing Specialist (Web Operations) will help build, maintain, and enhance HSA BANK’s marketing websites and marketing services portals, leveraging an industry-standard Web Content Management System (Web CMS). You'll partner with marketers, designers, product managers, and developers to enhance HSA Bank’s brand, drive digital experience, drive high-quality leads, convert prospects into clients, and accelerate online engagement. The candidate will join a team that plans and owns production work for a cohesive customer experience – across public and post-login portals.

  • Define, support, and build web pages using a variety of software applications, techniques, and tools based on requirements, translating content into corresponding templates.
  • Support user interface features, site animation, and specialized functionality (e.g. calculator web apps) that have been previously designed and built
  • Review elements of site design from a human factors / user experience (UX) perspective to ensure maximum usability and alignment with the company’s overall objectives.
  • Propose both visual and technical enhancements to the CMS then review and revise page builds
  • As part of phased roll-out, provide support with building pages and following web best practices for other marketers to leverage a web deployment process – to review and publish pages built on distributed authoring model;
  • Give feedback as needed to pages/templates that need to be reworked; Support development and maintenance of CMS documentation for teammates and marketing teams
  • Support and maintain digital standards, techniques, and methods for SEM/SEO/Analytics.
  • Monitor and analyze the response to/effectiveness of web marketing portals.
  • Study the needs/preferences of current and potential internet customer users; recommend and assist with implementation of changes to current internet marketing strategies.
  • Support identification of new trends, and formulate new approaches

 

Education, Experience & Skills:

  • Bachelor’s degree in related field required (Web/Interactive Design, IT, Digital Marketing, Marketing or Communications)
  • 5-7+ years of experience with at least 3+ years of experience publishing content via a Web CMS (content management system) [Sitecore preferred, but alternatives such as WordPress, etc. are equivalent experience]
  • Mid-level understanding of HTML and CSS principles
  • Leadership experience in overall site taxonomy and user experience improvements
  • Strong computer/technical skill and ability to quickly master new software
  • Demonstrated understanding of web best practices, site optimization, and landing page conversions
  • Strong analytical, and process skills with an eye toward detail as the last stop before pages and sites go-live.

#LI-BY1

#ZR

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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