Job Description

Date Active

Jul 26, 2022 11:24:20 AM

Requisition #

22-1794

Hours Per Week

40

Location

1515 N Rivercenter Dr-WI501

City

Milwaukee

State

Wisconsin

Job Description/ Requirements

At HSA Bank, we’re working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors.

 

Are you ready to join us?

 

Marketing Content Strategist 

 

As a Marketing Content Strategist for HSA Bank, you’ll be responsible for developing and implementing a B2C content plan that supports customer needs and business goals.

 

Responsibilities

  • Plan, maintain and execute a content strategy that is engaging and is inclusive of business goals across all channels including the hsabank.com website, social media channels, email marketing, digital applications/apps, presentations, webinars, guides, print collateral and video
  • Lead creative brief development in collaboration with marketing and LOB stakeholders
  • Foster a creative environment that is conducive to creative development
  • Manage within deadlines and with attention to detail
  • Write, edit and review copy to align with brand voice and style guide
  • Work with designer, writers, project managers and internal stakeholders to complete projects
  • Recommend and implement innovative ways to efficiently manage content and reach our audiences  
  • Present marketing plans and project updates to internal teams and clients

Education, Experience & Skills

  • Bachelor's Degree in Marketing, Journalism, Business, Communications or relevant field.
  • 5+ years professional experience, with a proven track record in developing highly effective marketing content
  • 1+ years of supervisory experience required
  • Account management experience preferred
  • Experience managing complex projects by building strong working relationships with multiple partners across all departments and levels of the organization
  • Able to deal with ambiguity and problem solve
  • Strong planning, organization and project management skills
  • Proficiency in Microsoft applications
  • Experience with Workfront (or other project management platform), a CRM platform, an asset management system, and Adobe Acrobat Pro preferred

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Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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