Job Description

200 Executive Blvd South-HF433
If you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935 by Harold Webster Smith, our focus has always been to put people first--doing whatever we can to help individuals, families and businesses achieve their financial goals. And while we've grown into a leading commercial bank, we remain passionate about serving our customers, supporting our communities, and making a difference in people's lives. We can make a difference in your life, too. By empowering you to build the meaningful career you've been looking for.

Responsibility, respect, trust, teamwork and citizenship are the values on which Webster was founded. Together we call them The Webster Way, and they are what set us apart as a bank and an employer. Guided by these values, we put people first - working hard to live up to our customers, and each other, every day.

The Associate Digital Banking Manager will report to the Head of Digital Acquisition and Deepening with responsibility for day to day management (measurement and reporting) of the performance of the online application experiences across Deposit, Mortgage, Home Equity, Business Loan, Student Loan Refinance and Personal Loan products.


Measurement, reporting and gaining insight on the performance of to support to the goal of driving traffic to conversion (lead generation, click-to-chat, phone call, or apply and submit an application online).

Ongoing development and presentation of conversion performance.

Detailed performance measurement of the online application experiences (app start to app complete, reasons for drop off as supported by tracking capabilities)

Uncover insights based on performance measurement to create short-term and long-term recommendations for areas of improvement.

Competitive market scan and analyze industry research to track best practices and target performance benchmarks

Analyze Webster VOC data to identify areas of opportunity

Technical project management to support the running of the application experiences




Bachelors or equivalent work experience,

Online or e-commerce principles, basic knowledge of Web Application User Interface design and technology, General Business knowledge

Experience -

Demonstrated success in identifying areas for improvement related the online customer acquisition process

Demonstrated expertise in measuring Online Channel performance with available data

Familiarity with journey mapping

This role requires interactions with various groups including marketing, operations, technology and compliance.

Be familiar with online analytics with knowledge of online features in retail and other consumer and financial services to identify opportunities for improvement.

Attention to detail is a must for this role.

Job Skills / Knowledge Required:

A passion for delivering a great online experience.

A passion for the consumer technology landscape.

Ability to discover improvement opportunities in an Online Sales funnel and reduce attrition.

Must be able to build strong working relationships with partner teams; represent voice of customer.

Ability to use analysis tools to present compelling reports and opportunities to improve online features.

Problem solving capabilities to identify solutions and temporary workarounds.

Analytical skills to help customers/bankers through issues and to communicate with IT analysts.


Demonstrated success with for Lead and Opportunity Management

Demonstrated Digital Marketing Expertise, A/B testing.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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